MDA Awareness Month

They make use of 200 rail way stations displaying a poster “Super Heroes”.It  has a slogan saying” Try telling him his muscles are his weakness”.I think that this particular slogon is effective enough to create an impact on people who saw the poster.The poster was together display with 2 huge banners facing one of Melbourne’s busiest intersections of Flinders and Swanston Street, eyes were truly focussed on Muscular Dystrophy and the MDA. Hundreds of thousands of people were exposed to the message.

other than poster and banner campaign, the MDA and the National Muscular Dystrophy Research Centre (NMDRC) launched a new TV community service announcement (CSA) promoting research. The message is simple and direct and its aim is to raise awareness for the need for more research into MD. With the support of the national television networks both free to air and pay TV, the NMDRC research message is being broadcast to the widest possible audience..

Although they used traditional method, i think its equally effective as new media.

Launch of MDA Awareness Campaign

It’s called “Let’s FightMD” campaign has set the stage for MDA’s national awareness campaign aimed at print and TV media.The campaign is raising awareness through one of the very famous in Australia Boxing. 4 of Austraila’s top boxer was at the event boxing  and also explaining the important of finding a cure of Muscular Dystrophy.This campaign will also appear in magazine, print media and also on tv. They also use new media tools like youtube to advertise on their campaign.

As compared to MDA Singapore, i think that campaigns is MDA Australia is more effective. MDA Australia make use of traditional media to do advertising.Advertising was sucessful as they make you of location and together we new media tools like youtube.Youtube is a very effective new media tool. Youtube has millions of watchers everyday. Basically when an advertisement video is upload, anyone can watch it, the message or important information can be show to everyone in the world.Videos also can be linked/put into social media network like FaceBook,Twitter and also blogs. Thus creating more public awareness in the community itself.

Muscular Dystrophy Canada

They have a different approach.They uses social media like Facebook.They uses Facebook for campaign like raising Fund every year. But not only so the account also allows other users to share about the events in different parts of canada…People with family members who suffer from Md also can get the lastest information or technology that can help them in their lifes… It also provides MD patients about information and inspirational books…Youtube videos are also feature online to educate the public on the seriousness of  MD. Flickr is also used to show what the organisation does and also their campaigns..Twitter is also used to advertise on the campaigns that is done by MDC.

MDA in singapore does not have any new media tools to further advertise on their campaign they only have M-power newsletter. M-power  newletter is not as effective as posting on new media tools, because you must locate the M-power newsletter by yourself whereas for new media tool we can just see it on the page online.I think it is my convenient  and better.

Based on this research findings it tells me that MDAS is lacking in publicity using new media tools like Facebook. The website itself have a lot of information about MD and what MDAS does. But people doesn’t know all that is because they don’t do advertisement on their organisation itself. In order to attain more visitors to the website in a short time, we propose to use Facebook as our new media tool to advertise about their website and MDAS itself.So,we chose facebook as our new media tools as now it is popular among people.Facebook also has a user friendly interface,we can easily upload promotional pictures and videos .M-power newsletter should be post on facebook monthly to keep fans updated. We also thought of using facebook to create promotional quizzes with attractive prizes to attract people to participate in online events.

MDAS also provides latest updates to member and their families with updates and of medical information about MD. Families and caregivers can also learn more therapy and home care skills. Families can attend support group to share their stories in coping with MD, this provides support to other MD member. Counseling are  available for family and members to cope with their emotional problems. MDAS will also provide MD members with information, Resource from books and magazines on MD. Referral Centre are also present to allow volunteers to sign up to help MDAS. Public educational service are present .events, talks and workshops are conducted to raise public awareness and understanding of Muscular Dystrophy as well as through the publications of  M-Power newsletter.

One of the particular program that play an important role in MDAS is Biz programing.It educates young adults with Muscular Dystrophy who have graduated from mainstream education. Due to the severity of their disability, they are unable to manage a full-time open employment. Nonetheless, they too want to be gainfully employed like their peers and we wish to also lead as normal a life as possible. So, therefore biz programing helps them to aquire skills like to design websites to print collaterals such as calendars, notebooks, cards, brochures and flyers.
Public Awareness

M-Power newsletter is also associated with one of the programs in MDAS, Biz-Power program. M-power is an online newsletters thats keep the public updates on programs hosted by MDAS events . Though M-power newsletter , it can motivate more volunteers to give a helping and to also let kind samaritans to know that where they donations have been used.

2004-2006

Media Corp Radio adopted MDAS as their charity organisation for their 70th year anniversary.

Y.E.S 93.3 Fm adopted MDAS as their station’s charity. It created a great level of publicity.Funds was raised through Radio Gag whereby Dj Bukoh Mary remained silent for 70 hours to raise $14,000 for MDAS. Y.E.S 93.3fm  also arranged  their annual month-long trailers that created public awareness about MD.Y.E.S 93.3 Fm did not just stop there, they organised events for members to meet the overseas artists,like Wilbur Pan and Van Fan.

I think that this is had a very great publicity as for artist  have fame and fans who adore them. People will take note of MDAS  because of the artist as they are  public figures. Fans would also take note on which events the artist would be participate in.They would also show their support by donating to the particular charity organizations. For example. Fans of Park JaeBum (korean Singer from 2pm) participates in “saving the children” under ParkJaebum ‘s name. This will not only created awareness but will also benefits organizations like MDAS

2008 Asiasoft GameFest

Asiasoft is a renown organisation in singapore, in the gaming industries. Asiasoft created well known games like MapleStory and Audition.

GameFest is the first-ever a massive gaming event that  was hosted by AsiaSoft on 21st july 2008. It consist of onsite tournament and in -game competition.In the midst of celebration and competition,Mr Sherman Tan announced their campaign on fund raising for MDAS. The Fund-raising concept was that for very specially designed in-game items include comestic acessories for players to dress up their game avatars and to express their support for MDAS. All profits proceeds from the in-game item sales will be donated to MDAS at the end of 2008.In the end Asiasoft manage to raise $18,862.16. Not only that they donated monetarily, 4 desktop were also donated to facilitate training to MDAS members  and provided home-based employment to 3 of MDAS members as Games Moderators.On 25 april 2009, Asiasoft again plays apart by giving MDAS Centra a fresh coat of paint.

I think for me this was effective in only create awareness in youth.

As you know technology is always changing through time and it get better and better. It is replacing old ways of keeping information,like now computers are use to store information. But not to forget that the old  forms information need to be kept as well. So the National Archives of Singapore was establish in 1968 by an act of parliament and became part of the National Heritage Board in 1993. It was establish to preserve records of national and historical significance. Not only to do preservation it also allows the public to views records , organizes exhibitions and conducts educational programs on archives and record management.

NAS have 3 different departments,Archives Conservation Lab,Image Preservation Lab and Sound & Moving Image Lab.

Archives Conservation Lab

It’s main mission is to restore, maintenance and storage of Straits Settlement records(SSR), maps, building and land survey plans and government file documents.As you know that paper is fragile and lost of potential threat that will affect the quality of the paper.noxic treatment, deacidification, leafcasting, mechanical cleaning, manual repair, tissue mounting, encapsulation and high value (rare) book binding.

Image Preservation Lab

It is where book or news paper are being scan and being keep in microfilms, and later on microfilms are being stored with care.The scanners come in different size, depending  on materials to be scan with different scanner.

Sound & Moving Image Lab.

This department deals with tapes and important videos. Example of videos like 1993 the national day. Tapes are recording using old tape record they usually burn from the disc. Not only that they records tapes they also film important days like the moving of the merlion. Tapes are used as it can be stored for many many years.

Design of draft

send draft to client

coding

Final review for client

Shoping card or any addition Application

His works

( xia xue’s blog)(her velvet vase)(lunch actually)(IPPUDO)(the black dogstore)

Twitter

i phone,blackberry u can upload photos look at what friends are doing stay up to date with friends and websites that need to use regulary it is quite a useful media tool for websites.

Acadamic and working

alot of differents,clients are not forgiving you must give them what they want or even redo.Adapt to really working world,get use the fact that people might not like what u do.being freelance ,start up portfoilo. build it up and u can start to charge more…? Asia pacific crowd.?More benificial of social media in web sites.Any social media..

Job satisfaction,being happy to see your design being used.He form his own company advertise through SEO,add on varisious network(Youtube).Freelance and working in companies.Freelance need time management…(uncompleted projects) Freelance earn more $$..lol..Content management system more $$ static web page not so much..pay annual fee for .com,.sg (Price differences)

I think that through his talks he inspires me to be bold and not afraid of boundaries and being able to go beyond to achieve his dreams.I personally feel that i could not cope with my studies now. I have poor time management how can i possible work? working and hand in works in schools are totally  different. In school it maybe just losing a few marks for not being to hand in work on time but if i’m working i could risk getting fired I think could start to change now..

….after reading this i feel that the author have a sense of saying that new media is getting better and better..Facebook not only is a social media but also an advertising media …Many people…are  putting their advertisment on FaceBook..it is more prefered to smaller companies as they can easily spread the news 10 times faster then old media…and as it goes by people will then create groups to discuss or even spread words even further about that particular brand or even introduce people to products that has not been sold in singapore…..Facebook is also an interactive media…Which allows user to play applications and also to Buy Cash online for their games….

http://www.webpronews.com/topnews/2009/10/30/facebook-awarded-711-million-in-spam-case

i listed out all the good things on the above…and theres a downside of facebook…Even thought facebook is good economically…but socially..there are many dangers to it…For the example..in this above article…Sanford Wallace the man who is found gulity of spaming others people’s facebook accounts….post out phony messages on their walls…I think firstly he has nothing better to do and secondly…hes just some attention seeker…The point is he hacked numerous account easily does it means that facebook is not much a safety enviroment for users…?..therefore there is alot of risk in that many hackers are out there that would harm the user … i also personally feel that although face book have fun games and stuff but..sometimes there are inconsiderate people who posted inappropriate videos online….and many users of facebook are teenages…Aren’t that suppose to mean that we are expose to alot more harmful information…?

http://www.marketingpilgrim.com/2009/09/social-media-stupid-human-tricks-are-funny.html

this is a link from(http://www.webpronews.com/blogtalk/2009/09/24/doctor-trainees-sharing-private-patient-information-on-facebook)….I just like to share with you…This person is really Dumb thats all i can say but at least Facebook did help to catch him…so times i feel that its the work of God who knows…?…Another example of people losing their confident information due to some stupid people…I think that they should not share information about others openly on facebook as people who knew those doctors can easily see what they wrote on the wall…I began to have fears using Facebook…Cause i am scared that when i log in in school…. i forget to log out…its scary..this is lesson to not use facebook while doing projects in school…

http://www.webpronews.com/topnews/2009/10/01/british-spending-30-hours-a-week-online

….This is also one of the many harmful things that can be cause through social Media….I read this and i was thinking may be i was  1 of them who spent too much time on facebook…? i always see my friends online on facebook…. We all may be addicted to facebook games…This can seriously cause some health as maybe there are users like me who led all day on the couch to play facebook games….I guess that i really need some other activities

Amber lounge was where i was Working at for like 2 days.Its an event for F1 racers.It was a horrible experience for me.People who just paid like $1000 to$15000 per table from standing to VIP tables.People paid so much money to waste themselves with Alcoholic drinks.

Never ever,ever never will i go to PUBS to be like people who dance through the night when they are drunk.Didnt get tips at all…lol.. I work from 8pm to like 7am.At least i get to see a racer.He was happy when he came but when he starts drinking i can see his Disappointment..

Life really tiring sometimes,its even sadder when u see other ppl with they disappointments… ):

SILENCE is NEEDED in MY HEART