The Muscular Dystrophy Association Singapore(MDAS)  is set up in 24th July 2000.MDAS was set up as to help people suffering from Muscular Dystrophy(MD) and also to support medical research on MD. But most importantly it is to raise public awareness of  MD. The organization do not address people with MD as patients, but as members.MDAS hopes to help their members integrate them into society and support research towards finding a cure.

MDAS also provides latest updates to member and their families with updates and of medical information about MD. Families and caregivers can also learn more therapy and home care skills. Families can attend support group to share their stories in coping with MD, this provides support to other MD member. Counseling are  available for family and members to cope with their emotional problems. MDAS will also provide MD members with information, Resource from books and magazines on MD. Referral Centre are also present to allow volunteers to sign up to help MDAS. Public educational service are present .events, talks and workshops are conducted to raise public awareness and understanding of Muscular Dystrophy as well as through the publications of  M-Power newsletter.

One of the particular program that play an important role in MDAS is Biz programing.It educates young adults with Muscular Dystrophy who have graduated from mainstream education. Due to the severity of their disability, they are unable to manage a full-time open employment. Nonetheless, they too want to be gainfully employed like their peers and we wish to also lead as normal a life as possible. So, therefore biz programing helps them to aquire skills like to design websites to print collaterals such as calendars, notebooks, cards, brochures and flyers.
Public Awareness

M-Power newsletter is also associated with one of the programs in MDAS, Biz-Power program. M-power is an online newsletters thats keep the public updates on programs hosted by MDAS events . Though M-power newsletter , it can motivate more volunteers to give a helping and to also let kind samaritans to know that where they donations have been used.

2004-2006

Media Corp Radio adopted MDAS as their charity organisation for their 70th year anniversary.

Y.E.S 93.3 Fm adopted MDAS as their station’s charity. It created a great level of publicity.Funds was raised through Radio Gag whereby Dj Bukoh Mary remained silent for 70 hours to raise $14,000 for MDAS. Y.E.S 93.3fm  also arranged  their annual month-long trailers that created public awareness about MD.Y.E.S 93.3 Fm did not just stop there, they organised events for members to meet the overseas artists,like Wilbur Pan and Van Fan.

I think that this is had a very great publicity as for artist  have fame and fans who adore them. People will take note of MDAS  because of the artist as they are  public figures. Fans would also take note on which events the artist would be participate in.They would also show their support by donating to the particular charity organizations. For example. Fans of Park JaeBum (korean Singer from 2pm) participates in “saving the children” under ParkJaebum ‘s name. This will not only created awareness but will also benefits organizations like MDAS

2008 Asiasoft GameFest

Asiasoft is a renown organisation in singapore, in the gaming industries. Asiasoft created well known games like MapleStory and Audition.

GameFest is the first-ever a massive gaming event that  was hosted by AsiaSoft on 21st july 2008. It consist of onsite tournament and in -game competition.In the midst of celebration and competition,Mr Sherman Tan announced their campaign on fund raising for MDAS. The Fund-raising concept was that for very specially designed in-game items include comestic acessories for players to dress up their game avatars and to express their support for MDAS. All profits proceeds from the in-game item sales will be donated to MDAS at the end of 2008.In the end Asiasoft manage to raise $18,862.16. Not only that they donated monetarily, 4 desktop were also donated to facilitate training to MDAS members  and provided home-based employment to 3 of MDAS members as Games Moderators.On 25 april 2009, Asiasoft again plays apart by giving MDAS Centra a fresh coat of paint.

I think for me this was effective in only create awareness in youth.

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